The many benefits of Search Engine optimization


Chances are you’ve ever seen the term SEO before. This term is not exactly unknown on the internet. However, not everyone knows exactly what this is and what the advantages are of applying SEO to your website. Time to change this, in this blog we will show you what SEO is and what you can do with it!

What is SEO anyway?

Well, let’s start at the beginning, what is SEO anyway? SEO is an abbreviation that stands for Search Engine Optimisation. It means exactly what it is, because it is the optimization of your website for the search engines on the internet. Thanks to a good SEO find value, your site will be a lot better indexed within the search engines. Exactly, this will lead to more visitors. SEO can be applied to your website in different ways. Almost all successful companies you can find on the internet will use some form of SEO. This is simply indispensable to achieve success on the internet. So why is this so important? Every day in the Netherlands over 50 million times something is searched in Google. This means that you have to do everything you can to get your site as high as possible in the search engines. Research shows that more than three quarters of the people look no further than the first page. If you are able to get your website to the top 4, you will get the majority of the people who search for those keywords. Being easy to find on the search engines is therefore of crucial importance for any company.

Different ways of SEO

1. Keyword research

The most accessible way to make your website stand out in the search engines is by applying SEO keywords. These are also the keywords you want to be found on. Suppose you are an accountant in Amsterdam who also wants to be found in the surrounding cities. The keywords will then be: Bookkeeper for the Amsterdam region and bookkeeper for the Amsterdam region. Take a look on the internet at any site. You will see that almost everywhere on the sites certain keywords can be found. Sometimes the keywords are placed with the images, in other cases they are included in the text itself. The keywords will first have to be examined, of course you have to know where the focus should be placed. This is done on the basis of a keyword research, we can help you with this. On the basis of the so-called keyword clusters, we will start to make your page or site completely SEO proof. Playing with the keywords is the key to being noticed on the internet.

2. Link building

Another way to make your website visible is by adding external links called backlinks to your website. These links can come from a homepage, a blog post or a local address book. The more backlinks that are targeted at your website, the higher your authority will be, this will make your website rank higher in Google. Also, you will get more visitors to your site through the referrals via backlinks. In our next blog post we will explain how you, yourself, can set up backlinks for your website.

3. Technical optimization

Google also looks at technical aspects of your website. Google’s algorithm looks at how user-friendly a website is, such as the length of time until your site is fully loaded, the mobile usability and the use of headers (who wants to read a cluttered piece of text). There are many technical aspects that you have to take into account, we will discuss these in more detail another time. Let’s move on to the benefits of SEO.

The benefits of SEO

There are many advantages to optimizing your site. This is why outsourcing the SEO work is one of the best ways to take your site to the next level. The companies that focus on this, including GrowthFocus, know exactly what it takes to achieve maximum SEO value. From picking out the keywords to placing them on the site, everything is taken out of your hands. We understand that you want to know what SEO can do for you. Please read on to find out more about the biggest benefits!

1. More publicity on the internet

One of the biggest advantages of applying SEO on your site is that you are able to increase your internet awareness. If your site has a good level of SEO you will be much better to find. This in turn contributes to a higher position within the search engines, with the result that your website name will be found everywhere. Since people don’t feel like searching all the pages of Google, it is wise to use this to increase your awareness.

2. SEO works for a long period of time

Another advantage of SEO on your site is that it will continue to work for a long time. When people come to your site, your turnover will probably increase. Since SEO will continue to do its job for a long period of time, it is an investment that can be enjoyed for years to come. With SEO it’s really about quality, not quantity. A well written full SEO piece will be found in search engines for 3 years. This makes it possible for all these years to gain the advantage of the larger Internet traffic.

3. SEO takes care of the right visitors

Besides the fact that SEO will increase the number of visitors to your site, it is also an easy way to get the right visitors to your site. By means of the keywords it is a lot easier for the potential customer to find a specific search query. This ensures that the information you provide on the site will contribute to a specific target group, a target group that is completely in line with what you want to reach. Since this is often the group that makes a purchase, you will be able to achieve a lot of turnover with this.

4. SEO saves you money

What many people don’t know is that applying SEO on your site can save you a lot of money. Advertisements and advertisements always cost a lot of money, this is not exactly something you as an entrepreneur are waiting for. Fortunately, thanks to SEO, you can ensure that the number of visitors will increase, without having to spend thousands of euros on marketing. There is more time in it, but by choosing to outsource it, you won’t have to roll up your sleeves at all.

5. SEO gives the site a professional look

When people are asked what they consider to be trustworthy companies, they will often name the companies that can be found high up in the search engines. Of course, this is not so strange, because it is the companies that come into the people’s picture the quickest. For webshops, this high level of trust and professionalism is of crucial importance, as there is a lot of competition here. With a high position within Google, people are more likely to go to you than to the competition.

6. SEO lets you keep track of things

The last advantage of SEO is that it allows you to keep track of your site. You can use the internet to see exactly which keywords are being scored on and what people are actually looking for. This in turn contributes to a much easier process for implementing changes in business operations, adjustments that ensure good involvement with the customer.

An excellent investment for every entrepreneur

As you can see, SEO makes it possible to take your website to the next level. Due to the large number of websites that can be found on the internet, it is very important that you, as an entrepreneur, do everything in your power to stand out as best as possible. SEO is one of the most accessible things you can do to achieve this. Because of the advantageous prices and the many benefits it is an investment that every company should consider when they have the ambition to grow on the internet. This in combination with a sleek and well-functioning website ensures that you can bring in the customer as much as possible, which of course results in a much higher turnover!

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